KBzine: the original kitchen and bathroom industry e-news - since 2002
30th March 2020
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Bathstore and Elle Decoration announce partnership
Bathstore has announced its partnership with interiors magazine Elle Decoration, to launch the Transition collection by Elle Decoration.
The curated collection is a fully co-ordinated range, offering beautifully crafted products designed to be both standalone feature pieces and complement one another, allowing customers to create a dream personal space that looks both cohesive and bespoke.
The range takes influence from the transitional trend - a modern interpretation of traditional styling and period detailing that is subtle, feminine & luxurious. The collection illustrates this through the use of matt finishes, mixed materials and a calm colour palette.
The partnership, created by brand extension agency three60brands, sees bathstore become Elle Decoration's exclusive bathroom and tiles partner, and will also see the launch of a new style-led collection this Summer.
Gary Favell, CEO of bathstore, says of the partnership: "The opportunity to work with the distinguished Elle Decoration brand is an exciting one, and we look forward to engaging their readership with the Transition collection and the stunning new exclusive collection later in the year."
26th January 2018