KBzine: the original kitchen and bathroom industry e-news - since 2002
31st August 2020
We strongly recommend viewing KBzine full size in your web browser. Click our masthead above to visit our website version.
Hansgrohe UK expands marketing team with three new appointments
Hansgrohe UK has announced the recent expansion of the UK marketing team.
Julie McLean is appointed UK marketing director and heads up the new team of five marketers. With over 13 years' experience in the heating and plumbing industry, gained at Wolseley and then as marketing director at Redring Xpelair, Julie brings a wealth of experience and an ability to drive brand growth. Overseeing the marketing strategy to help further the business, Julie will support Hansgrohe's established retail sector and increase focus on the ever-growing project business.
"I have always admired the Hansgrohe Group, their forward thinking, great design and innovative products have kept them at the forefront of the industry," she enthuses. "I'm hugely excited to be part of the team, to be able to lead and drive two exceptional brands, AXOR and Hansgrohe."
The second new team member is Anand Gandesha, who joins as head of digital & marketing communications. Anand has a strong consumer background, previously working with brands such as Samsung, Tetley Tea, Cobra beer and Coca-Cola. His insight, communications experience and brand building expertise will be crucial in helping the AXOR and hansgrohe brands further develop and flourish.
The third addition to the team is Lucy Wall, who joins Hansgrohe UK as channel marketing manager. Lucy started her career as a graduate trainee with Milwaukee and progressed to trade marketing manager. Lucy's focus is to provide marketing support to Hansgrohe's retailer and merchant network around the UK and further develop customer intimacy.
2018 promises to be a busy year for the marketing team, with several new product launches planned - demonstrating Hansgrohe's unswerving commitment to innovation.
26th January 2018