KBzine: the original kitchen and bathroom industry e-news - since 2002
28th January 2021
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Mistral price freeze continues!
Karonia has announced that it will be extending its 2017 price freeze for the Mistral worktop range through 2018.
The company will continue to absorb any negative commercial impact from the current political uncertainties in order to support the Mistral distributors and retailers as they help the worktop brand grow.
This decision on pricing goes hand in hand with Mistral '20 colours, one price' policy which has proved to be key to the popularity of the range because of the simplicity it lends to the retail sales process.
This has all been confirmed by consistent feedback as Karonia increases its level of engagement with those working with Mistral on a daily basis to help shape the Mistral brand for today and the future.
As Andrew Pickup, Karonia director, comments: "At every opportunity we ask retailers how we can help them sell more Mistral and, so far, not one has suggested that we make it more expensive.
With KBB2018 providing the launch point for new products and then further developments planned throughout the year, we want good news and positivity to be the order of every day for 2018."
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26th January 2018