KBzine: the original kitchen and bathroom industry e-news - since 2002
18th January 2019
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KitchenAid retains food ambassadors
The KitchenAid Serious About Food campaign sees the continued appointment of Edd Kimber and Grant Pierrus in 2018 as ambassadors for the premium appliance brand. The campaign is the challenge of innovation and the excitement in exploring new possibilities and flavours.
The continued appointment of campaign ambassadors Edd and Grant is anticipated to drive awareness of the campaign and the KitchenAid brand.
Edd (pictured left) is the face of the brand in the UK and in 2018 will continue to be present on trade POS and marketing materials. Edd is The Boy Who Bakes and winner of the first series of the Great British Bake Off.
Grant (pictured right), Interior Style Hunter, is dedicated in sharing his passion and knowledge of interior design with those who are keen on creating beautiful spaces. Grant's role in Serious About Food sees the continued social media engagement and promotion of the brand at KitchenAid events.
Alexander Smith, business development manager, KitchenAid says: "Serious About Food is the epitome of the KitchenAid way of living. KitchenAid appliances are the perfect expression of professional performance, artisan quality and iconic design, which support those who are serious about food and place expert cooking techniques into the hands of the home chef.
"KitchenAid is delighted with the continued appointment of both Edd Kimber and Grant Pierrus as we continue to extend our community of passionate gourmets."
9th February 2018