KBzine: the original kitchen and bathroom industry e-news - since 2002
16th May 2019
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Whirlpool offers Spring cashback promotion with supporting POS for retailers
Whirlpool is launching a consumer cashback promotion, on a selection of freestanding and built-in appliances, from 28th February through to 29th May 2018.
Consumers can receive cashback of up to £150 on a range of cooking, cooling, laundry and dishwashing appliances and retailers will be provided with a raft of point of sale material, to support and alert consumers in-store to the promotion.
"Whirlpool is renowned for producing intuitive, quality products that provide excellent results with minimum effort," says Catherine Balderson, brand manager, Whirlpool. "By offering a cashback incentive, more consumers can benefit from the superior performance and elegance Whirlpool appliances offer, for less.
"We hope that this promotion will introduce and encourage more consumers to trade-up to Whirlpool appliances, as well as increase the footfall for our retail partners."
23rd February 2018