KBzine: the original kitchen and bathroom industry e-news - since 2002
10th September 2019
We strongly recommend viewing KBzine full size in your web browser. Click our masthead above to visit our website version.
Whirlpool offers Spring cashback promotion with supporting POS for retailers
Whirlpool is launching a consumer cashback promotion, on a selection of freestanding and built-in appliances, from 28th February through to 29th May 2018.
Consumers can receive cashback of up to £150 on a range of cooking, cooling, laundry and dishwashing appliances and retailers will be provided with a raft of point of sale material, to support and alert consumers in-store to the promotion.
"Whirlpool is renowned for producing intuitive, quality products that provide excellent results with minimum effort," says Catherine Balderson, brand manager, Whirlpool. "By offering a cashback incentive, more consumers can benefit from the superior performance and elegance Whirlpool appliances offer, for less.
"We hope that this promotion will introduce and encourage more consumers to trade-up to Whirlpool appliances, as well as increase the footfall for our retail partners."
23rd February 2018