KBzine: the original kitchen and bathroom industry e-news - since 2002
31st August 2020
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Winning awards for innovation...
Virtual Worlds, Multilines Caccaro, Wirquin and Villeroy & Boch were proudly displaying innovation awards on their stands, having impressed judges Andy Bishop, creative director of KBB Birmingham, Hayley Tarrington-Robson, creative director of Day-True, Matthew Walmsley, national sales & marketing director of Blum UK, Colin Wong, creative director of Development Direct and Ruth Bell, editor of Kitchens, Bedrooms & Bathrooms.
Virtual Worlds' 4D Theatre, is, according to the judges: "An effective way of challenging how the industry engages with the consumer. VR has a firm place in the future of the industry and there is room for a huge amount of growth within this market."
British CAD design company, Virtual Worlds, impressed the judges with its groundbreaking suite of immersive reality products, including the ultra-realistic 4D Theatre (which attracted an immense amount of interest from Show visitors), and ongoing influence in the KBB market.
"We're delighted to have been awarded the Innovation Award at this year's KBB show," said Nathan Maclean, managing director at Virtual Worlds. "We are committed to breaking boundaries in in-store technology for the KBB industry. Furthermore, we're constantly looking to the future of CAD technology and examining how we can develop it as a business tool in order to further support retailers and revolutionise the industry."
Wirquin's award came courtesy of its Nano 6.7 Basin Waste & Trap: "This product is a functional solution to a big problem; it provides critical storage space whilst reinventing a universal product, which aligns with how bathrooms are used in today's world," said the judges.
Renowned for providing easy-to-fit, reliable and efficient solutions to the less glamorous but incredibly important aspect of our bathrooms - dealing with the waste, Wirquin also launched three new products at the Show which offer a number patented innovations.
The Multilines Caccaro Portable Walk-in Wardrobe impressed the judges as it "responds well to the growing refurbishment market - offering flexibility across bedroom design." They felt that the product also has potential to be used in multiple industries - even in rental properties, making it perfect for urban living.
The Villeroy & Boch Siluet with TitanCeram Ceramic Sink Collection uses technology to overcome what the judges said is "the traditional fragility of ceramic surfaces, meeting a long-term demand for low profile ceramic in the kitchen sector". This concept is highly adaptable and can be easily transferred between the kitchen and bathroom.
9th March 2018