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30th March 2020
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Karonia - keeping the customers satisfied
When we arrived at the Karonia stand, there was a huge group of visitors, which I soon discovered included a good number of kitchen fitters keen to learn about the benefits of the company's easy-to-fit worksurfaces and the famed 'no join' finish, and see the specially designed shaping tools in action.
Many were gathered around the section of the stand dedicated to Karonia's contracts/large projects division, which featured examples of how products can be used for student accommodation, city apartments, housing developments, hotels and schools.
I took the opportunity to browse around the new additions to the Mistral worktop portfolio, (which included two marble-inspired decors as a result of customer demand), with the company's PR guru, Debbie Lord, who explained the ethos behind their designs.
The new worksurfaces were all attractive and offered something for every taste. My favourite was Manuka (pictured above) - a subtle blend of honey-coloured, natural and pearlescent chips on a warm white base. The others, which were attracting a lot of attention from visitors, were (pictured in order below):
* Aria - a sparkling white base with a classic, marble-inspired vein subtly woven throughout.
* Moonscape - a captivating mix of concrete grey and sparkling white that creates swirls of both and all the shades in between.
* Cappio - a concentrated burst of mid to deep brown particles on a silvery-grey background with a hint of sparkle.
Debbie explained that the stand itself puts the brand's 'Inspire, Imagine, Create' ethos to the fore to demonstrate the benefits to retailers of having Mistral products in their portfolio and highlight the comprehensive support that is provided as they sell, design and install this luxurious 25mm solid surface worktop.
Commenting on the new Mistral colours, Karonia director Andrew Pickup said: "In surfaces, we have seen sustained demand for marble-look products as well as numerous shades of grey, emulating the appearance of stone through to concrete. Products inspired by nature always tend to have a timelessness built into them and so these current trends dovetailed seamlessly into our approach to colour development.
"The four new colours that we are launching at KBB 2018 deliver classic looks that continue to prove very popular in combination with the versatile features of our solid surface material, such as the seamless joints and ease of working, that give such flexibility in design."
Launched at KBB 2010, Mistral combines the popular look of natural quartz and stone with the practicality and unlimited creative potential of an acrylic-based material. The worktops are completely non-porous so perfect for kitchen and bathroom environments - and, because there is no substrate, there are no internal joints to compromise structural integrity or hinder imaginative design.
T: 0845 6580 333
9th March 2018