KBzine: the original kitchen and bathroom industry e-news - since 2002
28th January 2021

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Uform reflects on successful first attendance at KBB

As Uform celebrates a momentous year with a brand refresh and its 25th year in business, no one could envisage the level of enthusiasm and excitement that its first official attendance at KBB Birmingham would bring to the kitchen industry.

One of the largest at the show, the 256.5sq.m stand impressively showcased innovation at its finest with four brand new kitchen ranges, five new stained colours and six new paint to order colours on display.

Belgravia, Aldana, Rezana and Ferro were the main showpieces and were displayed with design precision that was second to none.

"KBB was simply fantastic," says Uform Chairman Eamon Donnelly. "We are hugely delighted with the footfall we generated and visitors to the stand were inspired by our latest product offerings.

"As first-time exhibitors our objectives were clear, we wanted to increase brand awareness in order to further penetrate the market, and our new brand refresh was also warmly welcomed.

"To support our latest product offerings, we unveiled our new Kitchen Stori consumer brochure and the feedback we've had is incredible. Retailers recognise the exceptional quality of our ranges, the endless choice we offer and ultimately the value our portfolio can offer to them in terms of growth opportunities for their own businesses.

"The Uform team have worked tirelessly over the last 12 months to make this event a success and we can categorically say that our stand design and visitor experience was first class. We've made a bold statement with our new look corporate brand through our 'Service. Ingrained.' strapline but this shows our commitment to delivering a world class buying experience for our retailers".

Birthday celebrations got underway with a lively line up of entertainment by renowned Irish musician Fiddler Adam and visitors enjoyed cupcakes washed down with beer and Prosecco. To top off the evenings, visitors were treated to prize draws with giveaways including £5,000 worth of Thomas Cook holiday vouchers, luxury Fortnum & Mason food hampers and House of Fraser vouchers to name a few.

Samples for all new ranges will be available to order from the end of March 2018 and full stock will be available from the end of April 2018.

For further information or to download the latest product brochure, visit the Uform trade website or contact the Customer Services team via:

T: +44(0)28 7965 1650
E: [email protected]
W: www.uform.co.uk

16th March 2018