KBzine: the original kitchen and bathroom industry e-news - since 2002
11th February 2020
We strongly recommend viewing KBzine full size in your web browser. Click our masthead above to visit our website version.
From kitchen to living space in seamless fashion with Masterclass
With kitchen design being a lifestyle choice, Masterclass Kitchens presented two varied concepts at the show; one catering to a thoroughly modern lifestyle and the other with something a little more classic in mind.
The display made a real impression on stand visitors and if you weren't able to make it onto the stand, here's a link to a short video that will give you a flavor of the gorgeous displays you missed and the reactions of those enjoying them:
"KBB 2018 has been a fantastic success for Masterclass Kitchens," commercial sales director Steve Tough told us. "We've been humbled by the amazing response we have had to the stand and the lifestyle approach we took with our sets.
"The summary is simple; lots of visitors; lots of interest; lots of kind words - and finally, but most importantly, lots and lots of high quality leads.
Each of the two concepts on display had distinctive features, yet both had lots in common too, illustrating perfectly the opportunity they offer to mix and match for seamless integration between different Masterclass ranges and colour combinations. The two looks also allow the integration of kitchen furniture into the living area - an important requirement in open-plan spaces, with new furniture that is functional and versatile.
The classic living space perfectly encompassed a warm cosy ambience, with the use of Mulberry and Highland Stone - a new colour for 2018. Unique storage and design features, such as a tall corner pantry and a brand-new plate rack insert, served to give the space a sense of character as well as being highly practical additions.
The centrepiece of the classic setting was the Masterclass inframe effect island in Hampton, featuring a new and exclusive cutlery insert in Anthracite Linen. A fire surround, luxurious library and the popular drink cabinets brought the whole look together and integrated the kitchen and living spaces in style.
The modern setting highlighted the beauty of minimalistic clean living spaces by featuring true handleless furniture. The Hampton H Line kitchen was shown in rich tones of Oxford Blue combined with Scots Grey, with the innovative and exclusive pull-out larder system and Space Tower concept adding practical space-saving solutions.
Shown for the first time at KBB Birmingham was the Masterclass bin system, while all internal features displayed were in an Anthracite Linen finish, which works spectacularly in modern furniture.
Forming the link between kitchen and living space was a Sutton silk island finished in Scots Grey. The centrepiece for the island was the Boarder Oak room divider which acted as the natural break to both aspects of the room. The whole concept of the living area was centred on the media centre which used Border Oak as a part of its theme, acting as a natural link that transformed the living space into a warm yet contemporary decor that would be easy to live with every day.
Both environments showed how colour is key to linking the space between kitchen and living areas, with subtle hints of colour tying the whole look together; they showed how materials such as copper and timber can add warmth and a tactile finish whether a classic or modern decor is favoured.
Masterclass Kitchens can offer something to suit every taste.
T: 01443 449 499
16th March 2018