KBzine: the original kitchen and bathroom industry e-news - since 2002
28th January 2021
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Roca Group celebrates successful KBB 2018
Roca, along with Laufen, unveiled innovative new designs at their joint-branded Roca Group exhibition suite. The Roca and Laufen teams met with over 1,000 visitors during the four-day event, making it one of the most successful KBB shows for the group.
"Our team had a very positive show and we were delighted to be back at KBB again this year," says Alan Dodds, managing director, Roca Group.
"It proved to be a great platform for us to showcase our latest ranges from both Roca and Laufen, and network with our colleagues in the bathroom industry. We had a strong footfall throughout the four days and had lots of quality conversations with retail partners."
Roca launched its eagerly-awaited Beyond collection, which has been created with the future in mind. Its smooth and sleek lines exude contemporary design whilst its rounded bath and WC provides a sense of the space-age. On the other side of the timeline, Roca presented Carmen, which pays tribute to the past with the redesign of an iconic model from Roca's history. The classical Carmen washbasin has been recreated and a complete bathroom collection introduced for customers looking for a vintage style. It may take its inspiration from the past, but Carmen also has modern features including rimless WCs.
Also on display was the new Armani/Roca collection, Baia. With this collection, Giorgio Armani once again shows his commitment to promoting comfort and wellbeing, expressing his vision of the bathroom environment through a combination of elements that allow maximum flexibility and adaptability. The result is a new versatile bathroom collection, which manages to be both contemporary and timeless, in accordance with Giorgio Armani's well-known design philosophy.
23rd March 2018