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30th June 2020
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BMA to reveal bathroom habits in the home
The Bathroom Manufacturers Association is undertaking consumer research to understand more about how people use their bathrooms.
The project which is designed to provide valuable insight into water usage and habits will be carried out in two parts, a seven-day diary study with a sample of 50 homeowners and a questionnaire that will be completed by a 500-strong sample.
"This is the first time any organisation from our industry has questioned the consumer in so much detail about their bathrooms and how they use bathroom products," says BMA CEO Yvonne Orgill.
The live diary project is an interactive study that will provide insights into people's daily bathroom routines, how much water they use and an understanding of how bathroom products are used in a home environment. During the study, communication between researcher and respondents will be two-way and in real-time, allowing for detailed analysis of behaviours.
The questionnaire will evaluate customer satisfaction levels after they have purchased a new bathroom and will record awareness levels of water regulations and legal compliance whilst making their purchases.
"The results of the research will be made available to all BMA members and aid the BMA to talk with clarity and credibility when working with the government and other organisations on water issues," concludes Yvonne.
23rd March 2018