KBzine: the original kitchen and bathroom industry e-news - since 2002
30th June 2020
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Uform looks to the future with a brand refresh
Renowned kitchen door & component supplier Uform has revealed a brand refresh as it celebrates 25 years in business and focuses on beyond. Having experienced significant levels of growth over the last three years, the company recognised the need to evolve the visual identity and look and feel of the brand to mirror its market leading position.
Uform marketing manager, Sara Cotter explains: "We're very proud to launch our rejuvenated brand. It's more than just a logo change. This latest step reflects how far we've come as a business and where we're heading in terms of our strategic goals.
"The Uform everyone knows within the kitchen industry isn't changing, we're renowned for our quality, innovation, choice and most significantly service, so this refresh signifies our strengths. All of these elements are deep rooted within the business and we felt it was important to communicate this effectively, hence our new strapline, 'Service. Ingrained'.
"The new logo is modular to reflect separate components and the separation of the 'U' from the 'form' reflects the versatility of the products offered, in essence it's 'U form what you like with our products.
"In the kitchen industry where the market is continually changing, it's imperative that we look at the role the brand is playing in terms of communicating and engaging with kitchen retailers. This shows our forward-thinking approach and the power of the brand to drive business growth. We don't just supply doors, we innovate against convention by bringing premium quality, cutting edge ranges at a variety of price points to retailers nationwide."
What began as a small family business primarily offering two types of kitchen doors, has now evolved into a multi award winning, market leading company employing over 170 people and boasting an impressive customer base including some of the leading kitchen retailers throughout the UK & Ireland.
29th March 2018