KBzine: the original kitchen and bathroom industry e-news - since 2002
28th January 2021
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PWS appoints customer engagement manager
Kitchen components distributor PWS has welcomed Michaela Hanna to its marketing department. Michaela joins the Newton Aycliffe-based company as customer engagement manager, to drive new opportunities and create value through client engagement across the business.
In addition to creating a wide-ranging programme of activity from training workshops through to retailer events, Michaela will also play a key role in optimising the use of PWS's state of the art design centres, in Newton Aycliffe and Slough.
With over seven years' event management and relationship development experience, five of which were gained in her previous role at Help for Heroes, Michaela isn't a stranger to PWS and orchestrated the award-winning Blood, Sweat and Gears fundraising bike ride across South Africa in 2016.
"Having worked closely with PWS for many years, I'm thrilled to have been given the opportunity to join the team, to develop an inspiring and purposeful engagement programme and strengthen customer relations throughout the industry," says Michaela.
Aidan Jackson, group marketing director at PWS, adds: "We're delighted to welcome Michaela to our marketing team. This appointment reaffirms our continued investment, especially within our state of the art design centres, and our long-term strategy to position ourselves as the market leader in our industry."
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29th March 2018