KBzine: the original kitchen and bathroom industry e-news - since 2002
11th February 2020
We strongly recommend viewing KBzine full size in your web browser. Click our masthead above to visit our website version.
Macmillan Cancer Support unites kitchen industry in support of men with cancer
Macmillan Cancer Support is uniting with nine companies from the construction, electrical and home improvement sector for their 'Just Say the Word' male cancer campaign. Benchmarx Kitchens and Joinery, CEF, ISG, Mace, Selco Builders Warehouse, Telent Technology Services, Topps Tiles, Travis Perkins and Wolseley, have joined forces with the charity to raise awareness of the impact of cancer on men and encourage those who need it to access support.
A cancer diagnosis can have a significant emotional impact, and the charity says being able to talk is an important part of coping with the disease. Yet new Macmillan and Toluna research reveals more than one in four tradesmen (26%) wouldn't feel comfortable having a serious conversation about any health concerns with their work colleagues.
Dave Watkins, 59, is an associate director at Mace and was diagnosed with prostate cancer in 2016. "When I was diagnosed, I initially found it really difficult to talk to others about my cancer and the emotional toll it was taking," he reveals. "Mentally, I found it difficult to come to terms with cancer and was in a dark place. But my experience really improved when I published my story on Mace's staff intranet.
"My company and colleagues were incredibly supportive and helped my drive to stay positive."
Back for a third year, 'Just Say the Word' is supported by more companies than ever before. These businesses will put aside their commercial differences to support men living with cancer and their families. Previous years have seen a great response with some colleagues and customers reporting the campaign inspired them to seek vital medical support.
The importance of seeking support is emphasised by the emotional issues reported by tradesmen with a serious illness such as cancer. Over one in three (36%) experienced depression, two in five (40%) anxiety and one in 10 (12%) shame, after they were diagnosed.
Pete Dolan is 35 years old and works for Travis Perkins. He was diagnosed with testicular cancer in 2015. "I know lots of friends and colleagues struggle to talk about the serious stuff, but I always try to be open," he says. "I don't think bottling stuff up helps. I've found humour is a really good way of dealing with conversations about my cancer and often make jokes about having one ball. I think it stops people treating you differently as it's a subject that it's very easy to be embarrassed by."
Dr Anthony Cunliffe, Macmillan Cancer Support GP lead for prevention and diagnosis says:
"Many men with cancer find talking about their health with friends and colleagues really difficult. If you or someone close to you is going through cancer, you might want to appear strong, but this doesn't mean you need to hide your feelings. Cancer can be hard emotionally as well as physically, and one important way of coping is by being able to share your feelings with others. Admitting to feeling scared or worried is not a sign of weakness, and actually will probably contribute to helping you feel better."
Terry Brown, Commercial Director at Benchmarx Kitchens and Joinery says of the initiative:
"We are committed to supporting our workforce through the challenges cancer brings. This is the third time that Benchmarx has supported the 'Just Say the Word' campaign, and we are proud to see the campaign has grown year on year to involve even more companies. Together I'm confident we can build on previous success, by improving awareness of Macmillan's cancer support and by raising vital funds."
From today until 6th May, the 'Just Say the Word' campaign will see Macmillan Cancer Support have a visible presence in branches and sites of the nine participating partners. Posters and leaflets will signpost men to support, and encourage those with health concerns to get support. Employees at all levels will also spend the two-week period fundraising for Macmillan, raising money to help the charity provide support to people living with cancer across the UK.
20th April 2018