KBzine: the original kitchen and bathroom industry e-news - since 2002
18th January 2019
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K Kitchens unveils new collection & simplified terms
K Kitchens has launched a new range of doors to add to its popular collection, as well as strengthened its offer by simplifying its terms, pricing structure and range content, to help both its kitchen stockists and the consumer during the purchasing process.
Five new stylish doors add to K Kitchens' appeal and charm, and taking centre stage is the new Hanover door (pictured). A premium, high quality constructed door, Hanover remains competitively priced, especially considering its high specification - a 22mm thick gloss J-handle door.
Available in two colours, a Light Grey and a Dust Grey, high gloss lacquered finish, Hanover is effortlessly stylish and sleek and is set to become one of K Kitchens' best sellers. With a matching matt melamine back, the two gloss doors complement one another so can be easily combined.
On top of this launch and following its latest research with stockists and the kitchen sector in general, K Kitchens has simplified its pricing structure by reducing price bands from ten to just four, as well as introducing flat 50% terms to all customers - something that many K Kitchen retailers have requested - all to help boost sales.
Pricing has also been benchmarked against like-for-like kitchen units and accessories from key competitors, resulting in K Kitchens coming out as 20% lower in price (on average) than the competition. New K display deals are also highly competitive at 70% off RRP.
In addition, the kitchen specialist has simplified its range content to make ordering easier, and removed slow selling units and accessories, ensuring only key kitchen components are offered - creating a 'simple yet credible offer'.
The latest K Kitchens Collection includes a number of new accessories, including handles, designer radiators and the Warmup range of underfloor heating, as well as a new Metal Filler Trim - to give a neat finish to cut edges, available in an 18mm and a 22mm strip.
Exclusive to PJH Group, the refreshed new K Kitchens Collection is now far easier to price and order, especially when ordering online using PJH's Partners Portal e-commerce website.
4th May 2018