KBzine: the original kitchen and bathroom industry e-news - since 2002
28th January 2021
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Franke launches celebrity 'experience' in centenary year
Celebrating its 100th anniversary this year, Franke has launched a new marketing initiative to drive the company further into the consumer market. To reinforce the transition from trade-driven product supplier to aspirational consumer lifestyle brand, Heidi Klum has been announced as brand ambassador and, as such, will feature in the new worldwide advertising/POS/marketing campaign.
A Franke spokesperson explains: "We have chosen Heidi Klum as she encompasses all the qualities associated with Franke today. Not only is she stylish and beautiful, she has featured on the cover of every major fashion magazine in the world and continues to be a leading style icon.
"Heidi has earned a worldwide reputation for her professionalism and reliability combined with a natural sense of humour and a down-to-earth, family-oriented attitude. As a famous face, she embodies the aesthetic and hardworking qualities of our products and systems and is someone who is instantly associated with good taste and effortless elegance.
"As the kitchen sink itself has been transformed from a simple household article into a lifestyle addition, our campaigns have evolved from product to an aspirational lifestyle focus that engages with our customers on a more emotional level beyond functionality. We want to win minds and hearts for Franke."
13th May 2011