KBzine: the original kitchen and bathroom industry e-news - since 2002
30th March 2020
We strongly recommend viewing KBzine full size in your web browser. Click our masthead above to visit our website version.
Rotpunkt delivers on 'lead-time' promise to UK independent retailers
Rotpunkt UK, which designs and manufactures quality German kitchen furniture, is said to be outperforming its Germanic cousins. Retail opinion has revealed extended lead times of 8-12 weeks over the last two months' pre-Summer shutdown, with Rotpunkt delivering a 4-5 week turn-around during this same business period.
Matt Phillips, head of UK operations, Rotpunkt UK says: ''Following ongoing feedback from our network of UK retailers, we have learnt that our standard 4-5 week lead time has not been the status-quo for our German competitors throughout April and May of this year. Instead, dealers have fed back their frustrations of an extended lead time of 8-12 weeks, which has ultimately led to delayed completion(s) and discouraged customers prior to purchase.''
''Like most other European manufacturers, we are due to approach 'Summer shutdown', so our lead time will start to reflect that. However, to be confident in the knowledge Rotpunkt has delivered on all orders within 4-5 weeks up to now, is something we will continue to build on throughout 2018.
"I believe the expansion to our second plant facility at the tail end of last year, has allowed us to maintain pace and better our German competitors. The enlargement to our plant in Preußisch Oldendorf-Getmold, Germany, has created a 20,000sq.m facility for improved production, along with a fully automatic storage system which has increased productivity via two new production saws.'
''As a manufacturer, it is our job to provide our dealers with all the tools and resources to convert enquiries into sales, and without consistent lead times, how can they (and us) be expected to grow? Categorically, it's about delivering a good service from first consultation through to design and final fit and I find transparency in product and service is king for us.
"This is why Rotpunkt instigated huge investment in expansion, enlarging the production area by 5000 square meters to help us become even more flexible and allow our retail network to concentrate on the fundamentals: customer acquisition and tangible profit margins.''
25th June 2018