KBzine: the original kitchen and bathroom industry e-news - since 2002
11th February 2020
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New VitrA Signature Collection offers retailers that little extra
VitrA has announced the launch of a strategic new product portfolio, Signature Collection. Available to eligible retailers, Signature Collection includes new products, a refreshed design to Shift - an existing range, and the inclusion of mineralcast basin options.
The award-winning shower toilet; V-care Essential, is also included to provide retail partners with a competitively priced solution in this rapidly growing market segment.
Created to be commercially appealing to display-partner retailers - VitrA's Signature Collection requires a minimum of two displays in return for enhanced terms.
Described by VitrA as a portfolio of designs, the Signature Collection includes the new and all-encompassing Integra range - an appealing contemporary design that includes sanitaryware, furniture and mirror cabinets to meet the needs of both commercial and domestic bathrooms.
Also new is Ecora Infinit, a mineralcast basin option for the existing popular VitrA Ecora furniture range.
A facelift for the best-selling Shift collection, which has a notable choice of basins, is included and there is also a new range of universal illuminated mirrors. Markedly, the V-care Essential shower WC is available to qualifying retailers at what is considered to be a market-leading and realistic low price.
"We believe that the Integra range will become a best seller," says Margaret Talbot, marketing manager for VitrA. "The Signature Collection provides display retail partners with a complete, competitive and compelling range of bathroom products.
"The chance to enjoy success with products like Integra is obvious - the two-basin design (round and square) combined with the choice of furniture gives our retailers unlimited scope for creative design, and the ability to offer their customers choice.
"We feel that Integra is one of the most complete collections on the bathroom market. Its simple contemporary style has appeal for everyone from starter home customers to families and to older householders looking to update and future proof."
Margaret adds that offering a mineralcast option gives the Ecora range an innovative update. "Mineralcast has a high shine and clean delineated edges," she explains. "It is an increasingly popular material for basin manufacture and is hard wearing and easy to clean - all part of our policy of offering our display retailers enhanced brand value through products that are exactly right for their market.
"There will be a comprehensive new brochure to support the product ranges."
VitrA UK is an active member of both the Bathroom Manufacturer's Association and British Institute of KBB Installation.
27th July 2018