KBzine: the original kitchen and bathroom industry e-news - since 2002
20th July 2019
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Smeg teams up with Disney for limited edition, Mickey Mouse anniversary FAB fridge
To mark a year signified by two landmark anniversaries - its 70th anniversary as a company and the first birthday of its flagship London store - Smeg has teamed up with Disney to create a limited edition commemorative fridge.
To celebrate the special nature of the partnership, there will only be a total of 90 fridges made for the collection, one for each year since Mickey's debut back in 1928 - making this a true collector's item. Each fridge is decorated with a limited edition silver plaque signifying its unique number.
Smeg's iconic FAB28 fridge is brought to life by an original drawing featuring Disney's most iconic character, Mickey Mouse, who is also celebrating his milestone 90th anniversary this year. Both brands are synonymous with bringing the family together. For Smeg, at the heart of the company lies a focus on food, family and entertaining. Meanwhile for Disney, at its core lies the ability to bring people of all ages together, united in a sense of fun, laughter, optimism and hope.
Aesthetically speaking, the FAB28 is Smeg's most widely recognised design. Immediately identifiable due to its soft curves and 50s-inspired design, it paved the way to a refrigerator revolution in the late 1990s. The interior benefits from adjustable glass shelves, chrome shelving supports, metal wine racks, LED strip lights, an ice compartment and a Life Plus drawer, which keeps fruit and veg fresher for longer. Each FAB28 provides a total gross capacity of 281L and offers an A+++ energy rating.
In addition, Smeg recently upgraded all of its FAB fridges to include a metal back.
21st September 2018