KBzine: the original kitchen and bathroom industry e-news - since 2002
10th September 2019
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VitrA launches new Plural range at Design Junction. See it while you can!
This week through to the evening of 23rd September, beautiful bathroom brand VitrA is participating for the first time in designjunction, London's premier exhibition for contemporary design and one of the main destinations of the London Design Festival.
The first bathroom brand to ever exhibit at the show, VitrA has chosen designjunction to launch Plural, the latest addition to its growing designers' portfolio, in the UK.
Conceived by Milan-based American designer Terri Pecora in collaboration with VitrA's design team, Plural is inspired by the heritage of communal bathing spaces and rituals, introducing the bathroom as a social hub where people meet and reconnect with themselves, their close friends and family.
The collection introduces three innovative syphon solutions - one allows the ceramic basins to be placed at various angles as an alternative to the conventional positioning by the wall, encouraging users to face each other and engage with their surroundings.
Another has been designed specifically to enable washbasins to be mounted in an open bathroom space while retaining a clean and minimalistic look. The third allows for the fitting of column basins at free angles in the room instead of the more common 90 degree angle to the wall.
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21st September 2018