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28th January 2021


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Be bold with blush: Meet the new Illusion from British Ceramic Tile

* Blush.jpgBlush is back and is set to make a big impact in the kitchen and bathroom market. While rose gold and fuchsia have had their time to shine, British Ceramic Tile is embracing the return of the muted millennial pink hue, adding a playful, feminine vibe to homes with the launch of the new Illusion feature tile.

Building on the success of the existing grey Illusion feature floor, British Ceramic Tile has combined a classic, crisp white and dark grey with an on-trend shade of blush to raise its appeal in the style stakes. A confident choice, Illusion blush features a repeating cubic pattern that creates a visually intriguing 3D visual effect, adding depth and perspective to surfaces.

Developed using high definition Inkjet technology, the Illusion blush tile is suitable for use on walls and floors. With a subtle matt textured finish, this ceramic tile comes in a 33x33cm size.

"Black and white feature tiles continue to be incredibly popular within the retail market, so introducing an on-trend blush option will appeal to those consumers looking for something a little different," notes Jayne Adamson, head of brand and product marketing. "We predict retailers will see a strong demand for this colourway in the coming months as people look for more colourful surface coverings that take centre stage.

"It's our role to support retailers in building a strong, well rounded feature tile portfolio and we expect this stylish option will definitely help drive sales."


12th October 2018

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