KBzine: the original kitchen and bathroom industry e-news - since 2002
30th June 2020
We strongly recommend viewing KBzine full size in your web browser. Click our masthead above to visit our website version.
Indesit reactivates free cake kit promotion
Indesit has reactivated its partnership with Craft & Crumb, award-winning cake and biscuit kit company, to offer consumers a free cake baking kit with the purchase of selected Indesit ovens and freestanding cookers. The promotion runs until 28th November 2018.
Indesit strives to encourage everyone in the family to help with the household chores, so there's more time for families to spend together doing the things they love.
The Craft & Crumb promotion brings together the idea of families working as a team and spending quality time with each other. Baking is a fun way to get the children involved in the kitchen, and the Craft & Crumb kit provides everything you need to get started.
To support the promotion, retailers have access to point of sale material and digital assets to alert consumers about the promotion. The material is available from their Indesit account manager.
Included in the promotion is the Indesit Aria built-in oven (KFW 3844 H IX), which boasts a generous 71 litre capacity, meaning there's plenty of space for cooking the Craft & Crumb cake creations. What's more, the Best Lighting feature gives a clearer and brighter view of what's cooking, so users can keep an eye on their cake as it rises.
"After the success of the Craft & Crumb promotion earlier this year, we wanted to reactivate the offer to encourage even more families to spend time together in the kitchen," explains Sara Bazeley, brand manager, Indesit.
"Baking is a great way to get children involved in cooking. The kits from Craft & Crumb can inspire families to get together and bake a cake. Parents can then encourage their children to help with the tidying up, by loading the dishwasher perhaps, which is a good introduction to sharing the household chores more frequently in the future."
For full terms and conditions, visit:
12th October 2018