KBzine: the original kitchen and bathroom industry e-news - since 2002
16th November 2018
We strongly recommend viewing KBzine full size in your web browser. Click our masthead above to visit our website version.
Rangemaster unveils broader strategy as it launches four new built-in products
Rangemaster has launched four new Built-in products with a view to creating an enhanced offering, which will enable retailers to cross-sell to customers across the portfolio.
The new products that have been added to the portfolio include:
* A 45cm Coffee Machine, which can be programmed to make a variety of coffees from either beans or pre-ground coffee. The fascia is finished in glass panelling with a digital touch control panel which sits underneath, and a storage compartment is located at the side of the machine.
* A 60cm Twin Zone Oven, which can be used as a single twin-fan cavity, or two cavities with their own fans. With the dividing plate in place, the oven is able to operate at two different temperatures or functions simultaneously.
* A 29cm Warming/Proving Drawer, with a maximum weight capacity of 25kg.
* A 29cm Storage Drawer, with a maximum weight capacity of 25kg.
"Our Built-in products have provided notable growth and visibility within the Built-in arena since the introduction of the current phase of products in 2016," says Rangemaster sales and marketing director Iskender Diker. "We see great further potential for growth and by introducing four new products within the Built-in division, we are aiming to provide our loyal trade partners with a complete and enhanced offering, while giving consumers a broader range of products that meets all of their needs.
"In time, it is our intention that the Rangemaster brand should become a trusted one-stop shop for both retailers and consumers, who will be able to come to us for all their appliance requirements."
The Rangemaster Built-in collection already consists of 19 products that include a broad selection of ovens, hobs, refrigeration, dishwashers and compact appliances.
The new products are available to UK retailers now.
2nd November 2018