KBzine: the original kitchen and bathroom industry e-news - since 2002
28th January 2021
We strongly recommend viewing KBzine full size in your web browser. Click our masthead above to visit our website version.
Schmidt makes the impossible possible
Schmidt proudly presents the 'Vertical Home', a new concept that illustrates how nothing is too much trouble when it comes to challenges for ultra-personalised home living projects!
To show its commitment to customers, no matter how far-fetched their dream, Schmidt set itself an extraordinary challenge: to design a kitchen and wardrobe for an exceptionally demanding customer - the world-renowned mountaineer Kenton Cool. The twist was, Schmidt did not install these at his home in England but on the side of a mountain at an altitude of nearly 2,000 metres. And the company succeeded with no compromises!
This technical and artistic feat is at the heart of the company's latest communication campaign: a dizzying 8-episode web documentary showing how it takes customer service to new extremes...
Appearing from nowhere, in the vastness of the blue Alpine skies, a helicopter tows a Schmidt kitchen and wardrobe along the rocky cliffs of Le Parmelan, in the Alps. Kenton Cool is the hero of this high-altitude exploit. Steeped in good humour, this adventurer, who is no stranger to extreme conditions, does just what he does in his everyday life. Just as if he were at home, Kenton goes from the kitchen to the wardrobe, but at an altitude of nearly 2,000 metres! Everything seems simple for this athlete who is used to climbing the highest peaks.
And while this dizzying image of the 'Vertical Home' campaign cannot fail to make its mark on viewers, the Schmidt team itself will also never forget this stunning experience. Beyond the stress of a last-minute change of filming location and anxiety about the inclement weather that was forecast, their greatest memories will be of this extraordinary human adventure and of Kenton making them scrambled eggs while gazing down into empty space!
The filming activities have left no trace on this incomparable natural site. The environment lies at the heart of the Schmidt philosophy and the mountain has been left completely undisturbed.
Photo credit: Fullsix (All mountain photos)
15th February 2019