KBzine: the original kitchen and bathroom industry e-news - since 2002
18th September 2019
We strongly recommend viewing KBzine full size in your web browser. Click our masthead above to visit our website version.
Farnborough's first Homebuilding & Renovating Show smashes expectations
The potential concerns surrounding Brexit and the property market were debunked at the first South East Homebuilding & Renovating Show 2019, which defied expectations despite the stuttering UK climate by attracting 50% more visitors than anticipated.
The event, which took place for the first time towards the end of January at Farnborough International Exhibition & Conference Centre, welcomed over 9,700 visitors across the two days, with an average project spend of £154,834 per person.
The inaugural event's success demonstrated how buoyant the self-build property market is within the South-East region, delivering 50% more attendees than expected, with over 75% of visitors having a live project underway within the next 12 months, creating potential significant sales opportunities for exhibitors for future shows.
Consumers were also looking to increase their knowledge and skills on everything from design, planning and construction to period renovations. The best-attended seminars and masterclasses included those on building homes with value, design inspiration for self-builders and renovators, while one-on-one consultations with industry experts were also popular.
Data gathered from the South-East event revealed that 15% of visitors were trade, a strong turnout for a first-launching event. Exhibitor attendance was also high, with the event hosting over 130 companies. The show's floor space brimmed with tradespeople keen to network with likeminded professionals, discover the latest industry trends, and explore the most recent and innovative products on the market.
"We immediately engaged with a new discerning audience who welcomed the Homebuilding & Renovating Show to the South-East region for the first time," reports Nick Noble, commercial & events director at organiser, Future. "The first event was a great success, with visitors queuing round the corner to get in. It left people inspired, motivated and excited to forge ahead with their building plans, giving us great scope for future shows within the region.
"We're committed to constantly evolving and improving consumers' experience even further."
The Homebuilding & Renovating Show is anticipated to offer more events than ever before this year. The events will also be visiting Birmingham from 28th - 31st March; Glasgow from 1st -2nd June; Surrey from 29th - 30th June; London from 4th - 6th October; Edinburgh from 19th -20th October; Harrogate from 1st -3rd November and Somerset from 16th -17th November.
For those who are still planning their 2019 schedule and are aiming to interact with an audience who is serious about its self-build and renovation ventures, space on the floor is still available. For more details on upcoming exhibitions:
T: 015274 834 418
15th February 2019