KBzine: the original kitchen and bathroom industry e-news - since 2002
11th February 2020
We strongly recommend viewing KBzine full size in your web browser. Click our masthead above to visit our website version.
Danby helps Syrian families
Food is on the way to needy families in war torn Syria thanks to Canadian appliance manufacturer Danby who hosted an event for leading charity GlobalMedic. More than 200 volunteers gathered at Danby Appliances in Guelph, Canada to put the meals together and over the span of a few hours around 67,000 meals were mixed, packed and stacked, ready to be delivered to families in need.
Volunteers were assembling the dry mix to a traditional Syrian dish called mujadaar (also called mujadara). The meal plan was created by the Toronto-based non-profit Newcomer Kitchen, a group of Syrian women who cook traditional Syrian meals each week in a small cafe called The Depanneur.
Rahul Singh, the executive director of GlobalMedic, said there were 13.5 million Syrians affected by war and many of them has no secure source of food.
GlobalMedic's goal in this campaign was to create a tasty, familiar, nutritious meal that was easy to make and inexpensive to produce. "If you are someone who has just fled the shelling and have absolutely nothing but can grab a pot and some water, you can cook this food to keep your family alive," he says.
Danby CEO Jim Estill has donated $1.5 million in sponsoring more than 85 refugee families, most of them coming from Syria. Led by generosity and his "do the right thing" spirit, Jim has been praised for his efforts both locally and abroad.
John Welbourn, who is spearheading the development of the Danby business across the UK and mainland Europe says: "Consumers and our retail partners really appreciate how seriously Danby takes its corporate responsibility.
"The Danby strap line is 'Do the Right Thing' and this is just one of numerous projects that demonstrates how Jim Estill and the team in Canada express this philosophy. We look forward to being able to do similar things in Europe."
Founded in 1947, Danby is one of North America's leading manufacturer/distributors of compact appliances such as microwaves, dehumidifiers, refrigerators, freezers and air conditioners.
T: 01425 461600
8th March 2019