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28th January 2021


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BMA launches 'Stay Safe and Save Water' campaign to mark World Water Day

* BMA-Stay-Safe.jpgThe Bathroom Manufacturers Association has launched a 'Stay Safe and Save Water' campaign aimed at raising awareness about CE marking and the Unified Water Label, (UWL) to mark World Water Day which was on Friday 22nd March.

BMA CEO Yvonne Orgill took to the airways to reach consumers, launching the campaign via a series of radio interviews and directing consumers to the BMA website to view a number of new videos, designed to help consumers understand what to look for and how to make more informed choices.

"We know that consumers don't always look for the UWL or realise that there is a legal requirement for certain bathroom products to carry the CE mark," she notes.

"Our own recent research into bathroom purchasing habits found that 74% of respondents were unaware that there was any legal requirement for bathroom products and almost 80% thought water efficiency was important, yet over half of taps and 40% of showers are purchased without the buyer being made aware of the amount of water these will use.

"We hope our campaign will give consumers the knowledge to seek out compliant products and avoid those shower enclosures, trays and screens and ceramic-ware like toilets, bidets and basins that don't meet the required 'fit for purpose' standard.

"Support for The UWL is growing with 152 brands and over 13,000 products registered so far. We want consumes to know that The UWL provides a clear and simple system to identify water saving products. Choosing products from this database, which are then installed and used correctly, will deliver environmental and cost-saving benefits, without any loss in performance."

The new videos can be found at:


25th March 2019

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