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28th January 2021


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New Hotpoint fridge freezers offer extended freshness

* New-HotpointFF.jpgHotpoint has launched a new range of Total No Frost fridge freezers that incorporate a variety of technologies to ensure long-lasting food freshness and minimal food waste.

Included in the range is the Class 7 Total No Frost fridge freezer, which offers a combined capacity of 368 litres and provides the ultimate freshness for the food whilst offering lots of storage flexibility. Total No Frost technology ensures that the user never has to defrost their freezer again.

The appliance boasts a series of innovations, which make up Day-1 technology, to give fresh food a longer life. The Fresh Zone+ compartment simplifies the storage of fresh fruit and vegetables, while the Fresh Zone 0ºC compartment maintains a temperature of around 0ºC, which makes it perfect for storing delicate food items such as meat, fish and cheese. Active Oxygen technology keeps the fridge smelling fresh by oxidising and neutralising unpleasant odours by up to 70% and preventing the growth of bacteria by up to 90%.

Smart space solutions include handy pull-out shelves in the fridge that can slide forward by 12 cm for easy access and flexible door balconies, which allow users to customise the door storage to personal preference.

The minimalistic, contemporary design combines a refined aesthetic with excellent usability. A visual highlight of the range is the distinctive vertical user interface. This sleek black panel is embedded within the top of the fridge door for greater convenience and presents all key controls and information, at a glance, for simpler operation.

Jennifer Taylor, head of brand, Hotpoint, says: "Enjoying more fresh food, fruit and vegetables is a great way to stay healthy, but storing fresh food isn't always the easiest task. At Hotpoint, we strive to help consumers minimise the amount of food they waste and our new range of Total No Frost fridge freezers can help us do just that. Whether you wish to store fish, meat, fruit or vegetables, Hotpoint's Day-1 technology creates an optimal environment for food, keeping it fresh for longer."


17th April 2019

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