KBzine: the original kitchen and bathroom industry e-news - since 2002
30th June 2020
We strongly recommend viewing KBzine full size in your web browser. Click our masthead above to visit our website version.
Grohe's XXL Truck Tour returns to the UK for its third year
The Grohe XXL Truck Tour, a vast mobile showroom that has welcomed hundreds of thousands of visitors all over the globe, is returning to the UK for the third time with a jam-packed schedule that looks set to be its most successful yet.
With three visits to the UK planned for 2019 and a fourth scheduled for early 2020, the Tour will be an unmissable attraction at a number of consumer and industry events across the UK.
As well as continuing to strengthen its position in Ireland with a week-long visit to key customers and distributors, Grohe will return to exhibit at Homebuilding & Renovating show, making an appearance at both the London event in October 2019 and Birmingham early next year.
This year, Grohe is also treading new territory with an exciting debut at the Bournemouth Air Festival. With beautiful coastline forming the backdrop of this popular action-packed show, Grohe will showcase leading innovations such as its Blue Home Watersystem which dispenses filtered still and sparkling water.
"The beautiful location of this festival will be the perfect reminder to visitors just how important it is to invest in ways to reduce our plastic consumption to help tackle the current threat to our planet," says Chris Penney, training manager at Grohe UK.
According to Greenpeace, an estimated 12.7 million tonnes of plastic ends up in our oceans each year - that's a truck load of rubbish a minute. With its alternative, sustainably-focused water solutions, Grohe hopes to encourage passing visitors to consider more ethically-viable methods of keeping hydrated and move away from single-use plastics.
Finally, Grohe will also make its first visit to UK Construction Week, an exhibition held at Birmingham's NEC dedicated to the built environment and the largest of its kind in the UK.
With footfall predicted to reach 34,000 across the three-day event including stakeholders within the design, and build and supply channels, Grohe will join like-minded suppliers in promoting the latest innovations on the market.
Raj Mistry, marketing director at Grohe UK, says: "We have found the XXL Truck Tour to be a unique and immersive experience; one in which we can engage with customers, from installers to architects, designers and consumers, on shaping the future of water.
"This year, we have an even more varied calendar of events where we hope to not only build new relationships with key customers but also educate consumers on the latest sustainable, design-focused innovations they can invest in for their homes."
Tuesday 4th - Friday 7th June - Ireland Tour
Thursday 29th August - 1st September - Bournemouth Air Festival
Friday 4th - Sunday 6th October - Homebuilding & Renovating Show
Tuesday 8th - Thursday 10th October - UK Construction Week
Monday 14th - Tuesday 15th October - Colchester Institute
Thursday 17th - Sunday 20th October - The National Self Build & Renovation Show, Swindon
Thursday 26th - Sunday 29th March - Homebuilding & Renovating Show
The Grohe XXL Truck showcases the very latest in kitchen, bathroom and digital technology and design. New additions to the Truck for 2019 include beautiful colour finishes from the Allure and Essence lines as well as basin mixers from GROHE's new Plus bathroom range, whilst some of its most iconic products such as the Sense Guard water security system will also be on display.
3rd May 2019