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31st August 2020
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Verona launches its most extensive ceramic tile collection yet with Definitive
Leading tile distributor, Verona, has launched an extensive, market-leading portfolio of high definition stone-effect ceramic tiles to fill a vital gap in the UK marketplace.
Stylish, versatile and practical, Definitive from Verona has been designed to answer the needs of the retail market offering an exclusive collection of premium white bodied ceramic tiles.
Developed by the Verona team, working directly with leading European tile manufacturers, Definitive delivers a wide selection of contemporary designs from distinctive marbles through to understated concrete.
With over 50 individual products, Definitive brings innovation and design together to create an all-encompassing range with coordinating structured decors and porcelain floor tiles alongside stunning white bodied ceramic tiles for the complete room solution.
Katy Harris, marketing director from Verona, explains: "A number of industry developments and a desire to service our retail customers with an equally strong selection of ceramic and porcelain products has led to the creation of Definitive. Our team has worked hard to quickly create a collection that answers the needs of UK consumers.
"It's a pivotal product launch for us as a business as we're keen to ensure our retail customers can continue to build a strong ceramic tile offering in store. It has everything from gloss and matt, through to luxurious marbles and industrial style concretes. A tile for every look and every room."
Available in gloss and matt finishes in a number of modern formats including a 25x50cm and 50x50cm size, the collection is hugely on trend reflecting consumer demand for tactile textures and surfaces that create visual interest. Hard wearing and waterproof, it suits all living spaces including kitchens and bathrooms bringing decoration and striking finishes to walls and floors.
With a neutral, modern colour palette of cool greys, beige, cream, white and mink, retailers can choose from stone-effects, subtle linear patterns, ripple and wave designs, as well as split face décors to build their ultimate ceramic tile offering. The core 11 ranges include Skye, Matlock, Pallington, Snowdon, Blakeley, Lulworth, Brecon, Kynance, Penshaw, Tresco and Ingleton.
The collection is supported by marketing collateral and displays in store, with a large UK stock holding held in Verona's Yorkshire warehouse to ensure short lead times and quick turnarounds.
20th July 2019