KBzine: the original kitchen and bathroom industry e-news - since 2002
30th June 2020
We strongly recommend viewing KBzine full size in your web browser. Click our masthead above to visit our website version.
The Shower Lab announces internal and external corporate rebrand in line with a new vision
Popular UK shower designer and manufacturer, The Shower Lab, has this week launched a newly modernised brand complete with redesigned logo and website. The entire business rebrand has paved the way towards a more innovative placement amongst the competition.
In line with the company's plans for growth, this new brand is the first step towards a more comprehensive marketing strategy for The Shower Lab, including heightened digital marketing activity, product development and a keen customer service focus.
The company has worked in collaboration with an acclaimed marketing consultancy, to create the new, modern brand. The goal was to move away from classic styling towards something that highlighted the company's passion for high-quality products and exceptional customer service.
"Today's bathroom industry is looking for much more than just a wide range of products; people are demanding cutting edge technology and unique solutions for all of their showering needs," says managing director Max Finaldi.
"The world is growing and changing so rapidly, evolution along with current trends and customer requirements continues to be a driving force behind our success.
"The new brand speaks to our customers' needs for exceptional service and innovative design. We've looked to transform the shower 'enclosure' into a desirable 'space', designed for every home and client to fit their exact needs. This is our passion and something that will inspire our growth."
The rebranding represents a new era for The Shower Lab... One where the showering space can be redeveloped and designed for every single customer... One where innovation is the driving force behind every single decision... And one where customer service and quality are the backbones that drive company success.
In line with this launch, The Shower Lab will shortly be releasing a new product brochure which will be shipped to all partner showrooms. A new, more user-friendly website is now live and available for viewing.
New brochures can be requested from 1st September via email or direct download on the website.
One of the UK's leading designers and manufacturers of well-made shower spaces, The Shower Lab works closely with interior designers, specifiers, home builders, developers and architects alongside its key partner showrooms.
The Shower Lab strives for innovation offering numerous glass colours, component finishes and digital glass printing in any design while creating showering spaces that fit every home. Its collections provide custom solutions for residential and commercial projects alongside an in-house designed shower tray, soon to be available in an array of colours.
20th July 2019