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Grohe establishes new EMENA division for Watersystems, Filter and Kitchen Channels

Grohe has announced a new business division: Watersystems, Filter and Kitchen Channel EMENA. The division will focus on leveraging the rapidly growing Watersystems business with the highlight products Grohe Blue and Grohe Red.

Andrea Bussmann (pictured) will take over the position as senior vice president effective 1st October 2019. In her new role she will continue reporting to Jonas Brennwald, CEO LWT EMENA and deputy CEO Grohe AG.

"We are excited for Andrea to take over this new role within our new Watersystems unit," says Jonas. "The distribution of sustainable products such as Grohe Blue and Red holds great potential, especially internationally. Smart kitchen systems are very much in our consumers' focus: they save water, energy, reduce CO2 consumption and waste balance.

"Andrea brings extensive strategic and business experience. This, combined with her deep industry knowledge and experience scaling new business opportunities, will be a huge asset to Grohe and Lixil in the EMENA region as we are shaping the future."

Andrea has been working for Grohe Deutschland Vertriebs GmbH for more than 12 years, almost six of those as regional vice president for Germany, Austria and Switzerland. Under her leadership, the business has established a professional key account management.

Alexander Zeeh joined Grohe as general manager Germany in July. He will be succeeding Andrea as regional vice president Central Europe. Before joining Grohe, he worked as Director / Head of Division Home Appliances for Samsung Electronics.

"I am very happy that Alexander will take over this exciting role within one of our most important regions to further drive growth in our core markets Germany, Austria and Switzerland," says Jonas.

www.grohe.co.uk / www.lixil.com

18th September 2019