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28th January 2021


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Hoover achieves potential 'world first' with H-KeepHeat oven launch

* H-KeepHeat.jpgHoover is set to revolutionise the kitchen with its new built-in WiFi oven; H-KeepHeat - which the manufacturer says is the only oven designed to both cook and preserve food. Representing a real transformation in the world of home cooking, the H-KeepHeat is a 75-litre oven that can be split into two cavities. It can keep cooked food in preservation mode for seven days.

Utilising pioneering Exever technology developed with the University of Parma, H-KeepHeat brings methods used in commercial kitchens into the home; a professional low temperature cooking technique that ensures food safety and locks in flavour...

H-KeepHeat stores food at specific temperatures, safeguarding it against bacterial growth and keeping it at the optimum level for nutritional benefits. Ideal for busy households or people who like to batch-prepare healthy meals, individual portions of food are vacuum packed before being placed back in the oven for storage. Cooked food, once sealed, can also be kept in the refrigerator when cooled and reheated in the H-KeepHeat when required.

The main benefit of the H-KeepHeat is that it enables people to dedicate time to cooking when preferred and still enjoy the same quality, taste and aroma of the dishes when eaten.

Hoover has undertaken market research to help understand people's cooking habits and statistics reveal that:

* People spend 74 minutes cooking food each day; respondents aged 25-34 spend 85 minutes versus people aged 55+ who clock up just 63 minutes a day
* A third (34%) of people think that technology that improves and extends food preservation times would genuinely improve their lifestyle

What's more, the H-KeepHeat is a WiFi appliance, so customers can access and follow recipes through the Hoover Wizard app to help them learn how to get the best out of the technology.

Nick Platt, business director, built-in appliances at Hoover Candy Group, says: "Reheating meals in the microwave never usually delivers the same taste, nutrients and quality as freshly-cooked food, yet this is increasingly becoming the way in which many people eat their meals. Especially those that don't have time to wait for the oven to do the same job.

"The H-KeepHeat is Hoover's answer to this problem and is a healthy way to cook. By storing food in the oven at a lower, energy-efficient temperature, it is as good as it would be cooked from scratch that day - in some cases even better as the flavours mature over time.

"Storing in individual portions also means that food waste is reduced, as the right portion sizes, depending on how many people are eating, can be selected, or multiple meals can be preserved at the same time."

The H-KeepHeat is also a top-spec Hoover convection oven and can be used as a traditional oven.


26th September 2019

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