KBzine: the original kitchen and bathroom industry e-news - since 2002
28th January 2021
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Roxor completes rebrand of Premier Bathrooms to 'nuie'
The arrival of the aspirational new 'nuie' bathroom brochure from Roxor - which showcases many new products - completes the transition of the Premier Bathroom Collection to the new brand 'nuie'.
'nuie', which takes inspiration from the concept of 'renewal' that we all experience when we come out of the bathroom, expresses how the previous 'Premier Bathroom Collection' brand has evolved to become an exciting portfolio of on-trend, quality-made products, from classic to contemporary, boasting an extremely competitive price point.
Launching this month, with a new brand strapline, 'Exclusively designed for everyone', the new nuie consumer brochure has a fresh new lifestyle look and feel. With beautiful new photography throughout, the new easy-to-use brochure showcases the collection's 2020 product launches, which includes the addition of a Gloss Grey Mist colour to its popular Parade furniture range, a vastly enlarged range of mirrors and heating products and other enhancements to WCs, bath screens, shower trays and shower tray leg sets.
Speaking about the new brochure and 'nuie's' formal launch, Jon Walker, marketing manager, Roxor Group, says: 'The brochure is the perfect platform to communicate the quality, range and value for money the nuie brand represents. 'Affordable luxury' is our key message which is communicated through our enhanced styling and new lifestyle photography, which showcases the on-trend styles of the collection.'
All nuie products are manufactured in Roxor's own facilities both in the UK and overseas, from crafted modular furniture to the intricacies of its shower valves.
For more information about nuie, the new products in the range, including point-of-sale, display offers and consumer literature:
T: 01422 417100
10th January 2020