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28th January 2021


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Whirlpool appoints new brand manager

* Charmaine-Warner.jpgWhirlpool UK Appliances has announced the appointment of Charmaine Warner to brand manager for Whirlpool.

Charmaine joined Indesit Company in 2014 as national account manager, managing the relationship with major retailer, Tesco and the white goods range on its non-food ecommerce platform. She maintained this role after the acquisition of Indesit by Whirlpool and introduced the Whirlpool brand to Tesco. In 2018, she joined the marketing department in her role as refrigeration trade marketing manager. This role included being responsible for Hotpoint, Indesit and Whirlpool refrigeration, introducing new products and ranges, in addition to liaising with the brand teams to meet the company objectives.

Prior to her time at Whirlpool UK Appliances, Charmaine spent nine years at Homebase in a variety of buying roles, including a position focussed on white goods that involved developing and launching product ranges.

"Through my previous roles within the industry, I have gained an insight into a number of different areas, including buying and marketing, which I believe will be really beneficial in my new role.

"The Whirlpool brand's premium positioning will be a key focus in 2020, in addition to building and maintaining retailer relationships, both major and independent, to increase distribution and awareness of Whirlpool and its innovative appliances."

Marco Falaschetti, marketing director, Whirlpool UK Appliances, says: "Whirlpool is at the forefront of home appliance technology with product innovation the driving force to achieve long-term growth and profit. Charmaine has extensive experience and a wealth of knowledge of the company and the white goods industry. Charmaine is a valuable addition to the brand team."


22nd April 2020

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