KBzine: the original kitchen and bathroom industry e-news - since 2002
31st October 2020
We strongly recommend viewing KBzine full size in your web browser. Click our masthead above to visit our website version.
Aqualisa brassware offering grows....
Following hard on the heels of launching an extended brassware range - the warmly received Uptown collection - shower manufacturer Aqualisa has introduced two more ranges of brassware under the new Downtown and Central branding.
All three ranges are a value for money option, that will support shower sales with a combined, style matched brassware proposition. This latest move establishes Aqualisa as a brassware category player with a strong proposition for market sectors where bathroom customisation and the trend towards 'mix and match' is a strong purchase influence.
These new tap offerings are relevant to all Aqualisa's target markets - trade, consumer and specifier - where the opportunity exists to offer a co-ordinated sale of shower and taps under one brand with the same style elements. With a variation of lever styles, these taps cover both basin and bath variants and can be paired with a wide selection of single and dual lever mixer showers and bar valves, including the AQ, Mian, Midas and Dream ranges.
"We're keen to support our showers through specialist retail and merchant showrooms with consumers that are looking for co-ordinated taps with strong brand values as well as to brand loyal installers at the trade counter who will specify taps as part of a complete bathroom refurbishment project," says head of marketing Sian Brink.
The introduction of these new tap ranges announces Aqualisa's serious entry into the brassware market as it heads towards the end of 2020, but, importantly, the launch positions Aqualisa as a brassware brand with a more extensive offering to come in 2021.
"These brassware options see the Aqualisa brand covering full, matching combinations of showers and taps to suit a broad range of bathroom installations," adds Sian. "The choice of different lever styles provides options to match both new and existing sanitaryware styles, making them ideal for bathroom makeovers and updates."
All taps in the ranges are easy to fit with flexible hose connections and click clack wastes included with the basin taps. They are durable and functional with high quality limescale resistant chrome plate finish, justifying a 5-year guarantee against any manufacturing defect. With integral flow limiters and full WRAS approval, the ranges satisfy all Part G water safety, usage and efficiency standards.
31st October 2020