KBzine: the original kitchen and bathroom industry e-news - since 2002
22nd December 2020
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Lockdown launch for Lancashire interior startups
Lockdown has seen a Lancashire duo launch four new interiors brands. Dave O'Keefe and Lewis Birch, from Preston, successfully launched Just Radiators, Just Baths, Just Bedrooms and Just Blinds and Shutters, under the Luxus Design umbrella brand, over the past few months.
Former digital director Dave had been discussing a partnership with bathroom specialist Lewis for some time - but being furloughed gave him the time to put plans into action.
The result is four online brands designed to bring a fresh approach and a sharp focus on customer service to the interiors industry.
"I've known Lewis for 12 years - first as a client, then as friends who had the idea of forming a partnership together," reveals Dave.
"Lockdown gave us the impetus to devote our energy into launching these brands and also forced me to assess my quality of life. For me, that meant cutting down my commute and doing something for myself.
"It has taken time, as we needed the right brands, the right accounts and the right products. There's nothing worse than rushing an online business and letting people down."
It's this focus on customer service that has earned Just Radiators a 4.8/5 Trustpilot average, with 89% of its 300-plus reviews earning five stars.
"Customers are naturally confused or worried about a big purchase like a radiator or bath - it's not a £5 purchase, it can cost thousands when you're doing a whole house, so it's vital to look after customers who are spending that much with us, regardless of our margin," adds Dave.
"It's not an easy industry to please, but we do everything we can to keep customers happy and offer the best service at the best price. We've got the right team and support behind us and we aim to be a breath of fresh air in this industry."
Dave and Lewis have a showroom in Preston, which is now open to the public and showcases their extensive range of radiators, blinds and shutters and bedrooms.
Dave says: "We're excited to be welcoming customers to our showroom. Lewis has lived in Preston all his life, and I've been here 20 years - so it's 100% the right place for us to grow our businesses together."
7th December 2020