KBzine: the original kitchen and bathroom industry e-news - since 2002
22nd December 2020
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Insinkerator sees sales spike due to increased demand for kitchen hygiene
Due to the Covid-19 pandemic and the subsequent UK lockdown in March 2020, consumers' homes became their safe haven as well as their office, classroom and restaurant.
This has led to consumers re-evaluating their homes to ensure they meet a wider range of needs, including enhancing the kitchen to support the increase in home cooking and being more hygienic. As a result, InSinkErator has witnessed a spike in sales of its range of food waste disposers.
What's more, several food waste collections were postponed throughout the UK at the height of the lockdown, to reduce the pressure on local council resources. This, coupled with the warmer weather, resulted in unpleasant food waste smells that can attract unwanted insects and pests. A food waste disposer is the ideal solution to managing food waste, especially where there are reduced bin collections and when home composting is not possible.
As the global leader and inventor of food waste disposers, InSinkErator has a range of models to suit every kitchen, lifestyle and budget.
Kevin Carr, UK sales director, InSinkErator, says: "Consumers have been approaching our retailers to find additional means to improve and increase hygiene in the kitchen because of the pandemic, which has resulted in additional sales for retailers of our food waste disposers. Over the past four months, we have had record volume sales month-on-month for our range of food waste disposers. With the increased demand for hygiene in the kitchen, we predict this trend will continue as we navigate the 'new normal'.
"InSinkErator food waste disposers are an easy add-on to any kitchen as they are designed to complement all shapes, sizes and styles, delivering premium quality at an affordable price. With numerous unsung practical, convenient and lifestyle benefits to the consumer, it is important to reiterate the added value they bring to the home."
The food waste disposers allow food waste to be dealt with instantly, hygienically and in a sustainable manner, with the further benefits of saving space and improving cleanliness in the kitchen. Food waste is ground into minute sized particles, thanks to the innovative system of stainless steel grinding rings. The food waste is then dispatched and simply rinsed away safely down the drain, through the standard plumbing.
Throughout the pandemic, InSinkErator conducted virtual training sessions and product demonstrations with its trade partners on its range of food waste disposers to provide additional support and answer any questions frequently asked by consumers. In addition, the training detailed the journey of food waste and its effect on the wider environment.
7th December 2020