KBzine: the original kitchen and bathroom industry e-news - since 2002
28th January 2021
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Europe-wide campaign launched to promote The Unified Water Label #dontforgettheplug
A new marketing campaign is to be rolled out across the UK and Europe to promote the Unified Water Label and increase market representation.
The campaign entitled 'PLUG' is based around a slogan of #dontforgettheplug and includes key messages to promote the benefits of supporting the Unified Water Label - as seen here:
* Promote the benefits of reducing water wastage
* Link water, energy and carbon issues
* Understand how much water is used
* Gain from commercial advantage
"The campaign will highlight that there is no single solution to creating change and driving forward the water efficiency agenda,” explains Yvonne Orgill UWLA managing director. “It will demonstrate that the Unified Water Label plays a pivotal role in educating, and is part of a collaboration of working together with all sectors of the industry.
"The campaign is based around a comprehensive communication plan that will begin immediately in the UK and be rolled out via National Associations and partners across the EU next year.
"We have a unique opportunity to come together and take advantage of an increased awareness of the green agenda, and a drive by governments to support carbon reduction programmes, to aid economic recovery."
Marketing collateral is available for anyone that wishes to support the campaign, email [email protected] for more information.
The UWLA replaces the former governing body, the European Bathroom Forum, and was formed to provide a vehicle for the 'Best of All Approach', which brings together four of the existing labelling schemes in Europe under the Unified Water Label banner; the European Water Label, Swiss Energy, the Swedish Energy Agency, and ANQIP the Portuguese water labelling scheme.
As well as Yvonne Orgill, the Board comprises Carlos Velazquez (president) along with representatives from the founder European associations mentioned above, and representatives from CEIR , The European association for the Taps and Valves Industry and FECS, the European Association for ceramic sanitary ware manufacturers.
"We have experienced growth in the scheme over the last twelve months despite the challenges posed by Covid, and are well placed to take up the commercial opportunities offered by Governments seeking to include water efficiency targets in their strategies,” adds Yvonne. "The Renovation Wave, Green Deal and Retrofit Initiatives, are all aimed at building on carbon reductions and the Unified Water Label is now recognised by many at government level as a smart tool that can help to drive these initiatives."
22nd December 2020