KBzine: the original kitchen and bathroom industry e-news - since 2002
28th January 2021

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Just Add Water - Ellis Furniture joins forces with Fayers

Ellis Furniture is delighted to announce its partnership with Fayers independent plumbing, heating and builders' merchant group, which sees Ellis Furniture bathrooms displayed in all three smart London-based bathroom showrooms under the Just Add Water brand.

This latest affiliation demonstrates the ongoing success enjoyed by both Ellis Furniture and Fayers, as they continue to go from strength to strength despite the difficult marketplace.

The addition of the Ellis Furniture brand to the Just Add Water showrooms coincides with a period of heavy investment for the leading manufacturer, which has seen new machinery reduce bathroom product lead times to just two weeks, plus the upcoming launch of a plethora of new products and a significant amount of new marketing support.

Speaking about the new partnership, Peter Elson, Ellis Furniture Sales & Marketing Director, says: "There's a lot of synergy between Ellis Furniture and Fayers. We've both been trading for about 120 years and we've both become trusted brands over the years, building a wealth of loyal customers and goodwill. I'm confident that with our vast experience in the bathroom sector we can achieve great things together.

"This is the start of what I think will be a long and close working relationship and I'm delighted to welcome Just Add Water to the Ellis Furniture family."

Ken Beney, Marketing Director at Fayers, echoes this sentiment, commenting: "The Fayers group, and in particular Just Add Water, is renowned for its market leading products and comprehensive, consistently excellent service levels. In selecting Ellis Furniture as supplier for bathroom furniture, we believe the combined strengths of both our businesses will deliver great results and our customers will benefit from some of the best products available today, backed up by a best in class service.

"We're honoured to be working with such a professional and financially secure manufacturer who understands our needs and really listens to its customers."

Peter Elson concludes: "We're finding that more and more retailers appreciate the benefits of working with Ellis Furniture. In an uncertain market our customers truly welcome the peace of mind they have from partnering a strong, financially secure business with sound ethics and stunning products, all of which are British made using traditional craftsmanship and cutting edge technology.

"This, in addition to the team's desire to be the very best, has earned us a deserved reputation for high standards and outstanding attention to detail, making us one of the most trusted and secure brands in the marketplace today."

Fayers, established in 1884, is an independent plumbing, heating and builders merchant operating across London and the Home Counties region, serving the needs of all sectors of the building and construction industry with a strong focus on offering the very best service.

The stunning Just add Water showrooms were established 20 years ago and feature aspirational bathroom products from suppliers around the world. They deliver a complete design service and expert advice on any bathroom related subject, as such, the Ellis Furniture offering is the ideal addition to the portfolio.

Caption: On the left is Gavin Harper, business development manager, Ellis Furniture. With him is John Matheson, Just Add Water (Epping Forest) showroom manager.

T: 01484 514 212
W: www.ellisfurniture.co.uk

www.fayers.co.uk and www.justaddwater.co.uk

9th September 2011