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28th January 2021
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50 grassroots rugby teams given new kits & chance to train with England
A total of 50 schools and junior rugby clubs throughout the UK are being given the chance to win the prize of a lifetime - a training day with the England rugby team. The teams, which have already won themselves an Ultimate Kit & Laundry Package, which includes 22 bespoke Samurai kits and a top-of-the range AEG 9 series washing machine and tumble dryer, will compete against each other to gain the most votes for a chance to learn to kick like Wilkinson, lead a team like Moody or cross the try line like Ashton.
To do this, teams will be looking for the support of their local communities, businesses, family and friends. Not only will voters have the opportunity to make the dreams of 22 junior players come true, they are also given the added incentive of winning a holiday for four to the 5* Forte Village Resort in Sardinia, where their children will be coached by England rugby legends every morning courtesy of Super Skills Travel, while they relax by one of the many idyllic pools or get pampered in the spa.
The grassroots rugby campaign was launched by AEG, the premium home appliance brand that combines advanced technology with award-winning design, to support clubs at a grassroots level, in the hope they would be able redistribute the costs that would normally be spent on sportswear and laundry, towards training and other facilities for the club.
The Final 50 teams, which have all started their season in a specially-designed kit thanks to AEG, were also given a laundry package for their club house. The laundry package included the brand's new AEG 9 series Protex-Plus washing machine, tumble dryer and a month's supply of Vanish. AEG is putting their premier machines to the ultimate test with kit washers and rugby mums using specially designed programmes to remove blood, mud and sweat from the team kits.
Teams have one month to secure as many votes in the Final 50 competition as possible. The vote will open on Monday 10th October at midday and will close on Sunday December 4th.
"It's very simple, if the teams want an opportunity to learn from the best, they need to get everyone they know voting," advises England World Cup winner Will Greenwood. "This is an incredible opportunity to not only learn from the players they idolise, but also from the team that coaches them."
AEG's UK Head of Marketing Graham Bremer is delighted with the campaign and says:
"Good luck to all of our AEG Final 50 teams. We've built a fantastic community around our campaign and will continue to offer more opportunities like this to other grassroots sports teams."
* North East: Guisborough Rugby Club, Middlesbrough Rugby Club, Mowden Park RFC
* North West: Macclesfield, West Park
* Yorkshire & North Lincolnshire: Latymer Upper School, Mosborough, Skipton, Wath Upon Dearne Rugby Club, York
* East Midlands: Amber Valley RUFC Mini/Juniors, Daventy Rugby Football Club, Market Bosworth, Melbourne, Nottingham Boots Corsairs RFC, Stamford Rugby Club
* Eastern: Barnfield West Academy, Billericay, Hemel Hempstead, Huntingdon Rugby Club, Maldon Rugby Club, Oundle RFC, Swaffham, Wymondham RFC
* London: Hackney Belles
* South East: Buckingham, Chichester, Folkestone Rugby Football Club, Gosport & Fareham, Haywards Heath Rugby Club, KCS Old Boys, South Sussex Barbarians, Southwark Tigers Rugby, Sutton and Epsom Under 7s Superstars, Weybridge Vandals RFC, Winchester RFC
* South West: Launceston, Penryn RFC, Salisbury RFC, St Agnes RFC Mini/Juniors, Whitehall Rugby Club
* Northern Ireland: Belfast High School Former Pupils
* Wales: Abercwmboi RFC, Narbeth
* Scotland: Boroughmuir RFC, Brechin Junior Rugby Club
* West Midlands: Bromsgrove, Lichfield, South Bromsgrove High School
14th October 2011