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A sustainable 'like'

* Electrolux-FB.jpgAs you may know, in 2010 Electrolux set out on a quest to build vacuum cleaners from plastic gathered from oceans around the world. Now it's the consumers' turn to chip in - on Facebook.

As part of the Vac from the Sea initiative, Electrolux already donates 1.5% of sales revenue from its green range vacuum cleaners to leading marine research organisation Algalita.

To make it even easier to join the quest for cleaner oceans, Electrolux is now using Facebook to create a 'donate as you go' opportunity. Until October 30th 2011, each new 'Like' for the Vac from the Sea initiative on the Electrolux Page results in the company donating one Euro to Algalita, to assist in its ever so important work of protecting marine life through restoration, education and research.

"The work done by Algalita and 5 Gyres to reduce plastic waste in our oceans is extraordinary, but they also have an invaluable role thanks to their research and findings," says Niklas Melin, Product Marketing Manager at Electrolux.

"We are proud to work with them and thought that this campaign would be a fun way for consumers to join our collaboration and influence it. Besides, Algalita and 5 Gyres really deserve all the attention they can get!"

The Vac from the Sea initiative is an Electrolux long-term sustainability commitment. While plastic waste chokes the seas and threatens vulnerable habitats, there is a shortage of recycled plastic on land. Vac from the Sea highlights this plastic paradox and aims to raise awareness about the importance of recycling plastics, to inspire consumers to select products made from recycled materials and to make politicians and other companies invest in the development of sustainable manufacturing methods.

The initiative started in 2010 when Electrolux built a number of unique concept vacuums, using plastic trash gathered from the world oceans.

Here is a short film explaining the Vac from the Sea initiative: www.youtube.com

Electrolux has been collaborating with Algalita and 5 Gyres in various ways since the beginning of Vac from the Sea. With this campaign, consumers are invited to give the collaboration an extra boost. Algalita Marine Research Foundation is one of the world's most recognised marine research organizations, dedicated to the protection of the marine environment. 5 Gyres is its partner organisation with the mission to conduct research and communicate about the global impact of plastic pollution in the world's oceans.

Small actions lead to big changes - now everyone has the chance to become a change maker and influence the size of the donation, by visiting: www.facebook.com

7th October 2011

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