KBzine: the original kitchen and bathroom industry e-news - since 2002
28th January 2021
We strongly recommend viewing KBzine full size in your web browser. Click our masthead above to visit our website version.
The Baumatic Autumn collection of promotions is here
Baumatic has launched the mother of all marketing campaigns, rolling out a series of four promotions in a nationwide push that will target more than 12 million end consumers. In this 'piece de resistance' of UK marketing, Baumatic will be promoting four different product categories, partnering with some big name brands such as Finish, Laithwaites, Lakeland and Prestige to offer added value to many Baumatic appliances.
Heavily supported by a national advertising campaign, the promotions will be advertised in several leading Sunday newspaper magazines, along with the names and contact details of Baumatic's participating retailers. Launched earlier this month, the promotions will run until the end of December.
Marketing Director, Owain Harrison explains: "This is a two-pronged campaign for Baumatic, enabling us to support both our retailers and their end consumers by creating tempting special offers across many of our ranges, current and new. The nationwide exposure will not only help to promote the campaign, but also the retailers who have signed up to be part of this exciting sales offensive."
The campaign will help celebrate the launch of Baumatic's new range of 3D or Three Drawer dishwashers, as well as the latest Baumatic collection of wine cellars.
Consumers who buy one of Baumatic's 3D dishwashers will receive three months' supply of Finish dishwashing tablets, whilst those who purchase a new Baumatic wine cellar will be rewarded with some complimentary Laithwaites vouchers worth £10 - £50 depending on the size of chiller purchased.
These promotions will also help to push Baumatic's entire range of induction hobs and microwaves. Baumatic will offer a set of three Prestige induction pots and pans with every induction hob sold and a Lakeland microwave crisper with every Baumatic microwave purchased.
Stressing the importance of supporting Baumatic's retailers, Owain Harrison insists: "In this competitive economy, our retailers need to be able to count on us for effective sales strategies. We have not only used the promotions to help launch our new products, but also to generate additional buzz for categories of appliances that can be harder to sell."
21st October 2011