KBzine: the original kitchen and bathroom industry e-news - since 2002
28th January 2021
We strongly recommend viewing KBzine full size in your web browser. Click our masthead above to visit our website version.
KBB seminar heralds the bathroom as an investment in quality of life
Visitors to KBB 2012 can gain an insight into worldwide bathroom trends, with a seminar conducted by Laufen's Director of Marketing and Products Marc Viardot revealing the results of a survey undertaken by the Swiss manufacturer.
With a focus on premium bathrooms, Marc will present a survey which uncovers some enlightening trends and concludes that bathrooms remain private spaces, require creative design and are investments in the quality of life for homeowners.
The survey, conducted among architects and bathroom planners internationally, primarily looked at open-plan bathroom concepts in homes, bathroom sizes, material trends and the issue of what drives bathroom planning.
The survey reveals definite trends in bathroom design, including an increase in the use of materials such as ceramics, wood, natural stone and glass, plus a move towards creating spa zones rather than using full shower enclosures. Functional elements of the bathroom are also increasingly being incorporated into the wall for a minimalist look, while components like washbasins and showers are being integrated into alcoves. As a result, bathroom planners are aiming to achieve greater clarity, relaxation and sense of order for their customers.
Marc will also use the seminar to argue that although in terms of appearance the bathroom is merging with living spaces, people have different requirements on privacy, temperature
and humidity in the bathroom than in bedrooms or living rooms. Therefore open-plan bathrooms have practical drawbacks which require bathroom designers to find other ways of opening up the bathroom to living spaces than putting it into the bedroom.
There is also good news for retailers as Marc will also reveal that homeowners are increasingly seeing the bathroom as an investment, opting for much higher quality fittings and opting for several bathrooms per household, rather than just one single large one.
Marc will also look at other issues of bathroom design including sustainability, wellness trends, the growing use of electronic devices and asks what are the key influences on the customer's buying decisions?
Hear Marc's speech in the SeminarTheatre at KBB 2012, from 1pm to 2pm on Monday, 5th March.
For more information contact Laufen on:
T: 01530 510007
2nd March 2012