KBzine: the original kitchen and bathroom industry e-news - since 2002
28th January 2021

We strongly recommend viewing KBzine full size in your web browser. Click our masthead above to visit our website version.

KBB Cookery Demonstration area to debut at kbb birmingham

kbb Birmingham, through a collaboration with premium appliance brand V-ZUG, will be running a series of presentations on how to run the perfect showroom cookery demonstrations, when it opens its doors at the NEC from 4th -7th March.

With consumers rediscovering their love of home entertaining, one of the key areas of investment for home improvements is the kitchen. But spending money on big ticket items is met with much more scrutiny than in previous years.

So how does the KBB industry capitalise on this growing interest and entice consumers to part with their hard-earned cash?

Retailers are waking up to the potential of cookery demonstrations as a valid revenue stream as they realise that they are a great opportunity to demonstrate their products, their expertise, and ultimately improve their bottom line.

Bill Walker, director of specialist kitchen retailers Callum Walker Interiors says: "Cookery demonstrations are a vital part of my business plan. We have had a demonstrator/home economist working with us for five years and I would not be without one. Cookery demonstrations improve my bottom line. Without them, I can sell an over with a retail price of around £400. With them, I can sell an oven with a retail price of up to £2,000. It turns the whole project on its head. The cooking side of the kitchen is no longer an afterthought but up there where it belongs - the most important part of the whole kitchen."

Visitors to the show will also be able to hear presentations on how retailers incorporating demonstrations into their showroom promotional activities can help to influence consumers and turn their kitchens into a lifestyle experiences and true investments. The kbb cookery demonstration area will also inspire architects and specifiers by presenting the innovations in appliances, an area set to grow in the UK by 40% by 2015, and how luxury equipment can help them win future contracts.

The cooking demonstrations will take place on stand K120 in Hall 19 at 10:00, 11:30, 13:00, 14:30 and 16:00 from 4th -7th March

For more information about the event, visit www.kbb.co.uk

2nd March 2012