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New fridge-freezers: fresher colours, fresher ingredients

Glossy red, chocolate brown, lime green and ebony black stainless steel fridge freezers from Electrolux are designed to give any kitchen a lift. While the others are painted, the ebony black model gets its colour from a clever finishing process, which facilitates a true colour stainless steel.

"A well-chosen spot of colour can really refresh the look of a kitchen without having to rip out the cabinetry," says Andrew Wasdell of Electrolux. "The colours are bright, but classic. We chose them to match present and future design trends so they'll look good for a long time."

Electrolux, which has equipped the kitchens of about half of Europe's Michelin chefs, says that beneath the surface, the appliance's design is based on the needs that professional chefs have for the freshest possible ingredients.

"Their fridge-freezers use separate cooling systems to maintain the right humidity to keep foods fresh," Andrew Wasdell explains. "These fridges have dual cooling circuits called TwinTech. With TwinTech, humidity can be kept at 65-90%, compared to 25-40% for single-circuit frost-free fridge-freezers. Salad stays fresh for a week with almost no loss of moisture. Vitamin levels in fresh fruits and vegetables show no drop after 10 days.

"Weekly shopping can save time, but 33% of food purchased is being thrown away before it is eaten,*" says Andrew. "TwinTech helps reduce food waste and also gives people more flexibility to cook what they want, when they want, instead of having to go by 'what will spoil first'."

FreshPlus models take this a step further with MultiFlow, a forced-air system that ensures consistent humidity and temperature at every level within the fridge.

As well as the distinctive colours, the fridges also offer intuitive, touch-sensitive LCD displays with white digits for temperature and function setting. The displays are visually aligned with those of the other appliances in the Inspiration range.

The fridges also offer LED lighting with a premium 'fade In' effect in which light intensity grows smoothly for two seconds. From a practical point of view, LEDs create brighter light and better visibility, while consuming less energy and resulting in no heating inside the fridge.

Electrolux Inspiration Coloured Fridge Freezers:

- Fresh frostfree fridge freezer
- FreshFlow MultiAirflow technology
- CrispFresh drawer with humidity control
- Taste Guard air filter
- In door LCD touch controls
- Fridge capacity 249ltr
- Freezer capacity 91ltr
- FreshZone chiller compartment with SuperChill
- A+ Energy Rating
- H1850 / H2000 x W600 X D700

EN3487AOY 185cm tall Ebony Black Stainless Steel
EN3881AOY 2m tall Ebony Black Stainless Steel
EN3487AOJ 185cm tall Satin Lime Green
EN3487AOO 185cm tall Chocolate Brown
EN3487AOH 185cm tall Glossy Red

Image: Electrolux Inspiration fridge freezers in (from left to right): Chocolate brown, Glossy red, Satin lime green and Ebony stainless steel

Source:
* WRAP and Excotus market research, 2008
** Ipsos Vantis, 2009, Q20: which of the following best describes your household's shopping behaviour?

T: 08445 613 613

1st June 2012