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KBzine: the original kitchen and bathroom industry e-newssince 2002
28th January 2021


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iF Product Design Award 2010

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For over 50 years the iF design award has served as a recogniSed trademark for outstanding design all over the world. This year the jury gave its professional opinion on the design quality of entries in 16 product categories and noted that - especially in economically uncertain times - design is a decisive factor in terms of market success and value creation, with many of the submitted products setting new benchmarks in their respective fields.

According to the jury chairman Fritz Frenkler (of f/p design in Germany): "Good design isn't born of good marketing, it's created by designers."

A total of 2,486 products from 1,016 entrants in 38 countries were judged and 778 designs were awarded as the best designs.

The iF product design award are marked on design quality, workmanship, choice of materials, degree of innovation, environmental friendliness, functionality, ergonomics, visualization of use, safety, brand value, branding and universal design.

Fisher & Paykel Appliances is pleased to announce that in the category Kitchen/Household the Product Design Award 2010 has been awarded to CoolDrawer, said to be the world's first multi-temperature cooling drawer.

CoolDrawer presents an entirely new way of thinking about kitchen and living design and functionality. It has been developed to meet the increasing desire by both architects and consumers to personalise the home space.

CoolDrawer stands for ergonomics. The user-friendly design incorporates a variable internal compartment configuration for any food storage requirement as they arise. Installed and operated at waist-height, CoolDrawer pulls out on full extension runners for maximum access right to the back of the drawer.

The flexible design of CoolDrawer optimises your kitchen space with additional refrigeration where you need it. It allows you to create your own personalised and unique layout that suits the needs of your lifestyle. From the island bench in the kitchen to the entertainment area - wherever you need to cool food or drinks, CoolDrawer is the solution.

CoolDrawer's five temperature settings allow your food to be fresher and better maintain its natural vitamins. At the touch of a button the unit turns into a fridge, freezer, pantry, chiller or wine storage, complementing your existing refrigeration and giving you the freedom to place it wherever you want. It is an integrated product but an 'EZKleen' stainless steel design is available.

As homes are changing, kitchens too are becoming increasingly more open and are merging into living areas. These changing environments require new flexible kitchen appliances, which combine sophistication, performance and leading technology.

W: www.tomorrowskitchen.eu
W: www.ifdesign.de

29th January 2010

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