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28th January 2021


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New Whirlpool fridge freezer prolongs life of fruit and vegetables

WBE-3321-Whirlpool.jpgFood waste has become a very serious issue in recent times. Far too much good food is consigned to the rubbish bin through laziness or because our cooling appliances are not sufficiently equipped to keep fresh food in pristine condition.

Despite the rising cost of food almost 50% of the total amount of food thrown away in the UK comes from our homes. We throw away 7.2 million tonnes of food and drink every year, which is equivalent to around £50 per month per household.

Whirlpool has been right on trend in the vitally important area of food preservation and hygiene, investing constantly in its research to further improve the quality of refrigerated food and extend its lifespan by maintaining its freshness.

The company's 'A+' rated WBE 3321 fridge freezer, styled in striking silver, is an excellent example of how state-of-the-art technology is helping us to keep our food for longer and reduce the significant problem of unnecessary food waste.

Nature Fresh technology, in the form of a module in the fruit and vegetable drawer, slows down the maturing of fruit and vegetables so that food stays fresher for up to 50% longer than normal. The module contains a sachet of natural salts that absorb ethylene. Ethylene plays a key role in the ripening of fruit and the ageing of vegetables, and Nature Fresh technology extends the life of both.

The long term benefits of investing in a Whirlpool fridge freezer are numerous in terms of money and energy saved and greater hygiene.
The WBE3321 has excellent energy saving credentials, while the equally important issue of food hygiene is effectively addressed by an anti-bacterial filter to rid the fridge of germs.

"At Whirlpool we are working hard all the time to enhance our food preservation technology and have made significant advances in this field in recent years," says Juliana Sado, Senior Brand Marketing Manager, Whirlpool. "The price of the weekly food shop is constantly on the increase, and therefore consumers are looking for ways to ensure their food stays fresh for as long as possible in order to reduce food wastage and save money.

"There is now a greater demand than ever before for a cooling products with the latest technology that improve food preservation, ensure maximum hygiene and save energy."

Further key features and benefits of the Whirlpool WBE3321 Fridge Freezer:

* Total net capacity 323 litres
* Whisper quiet sound level of just 42dB
* Dimensions H x W x D: 1895 x 595 x 640 mm
* Deep door balconies for big bottles and containers
* Four fridge shelves, three of which are adjustable
* Net fridge capacity of 226 litres
* Net freezer capacity of 97 litres
* Three drawers in bottom-mounted freezer including an extra-large drawer


11th October 2013

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