Hoover acquires Baumatic UK

Hoover has announced that it has acquired Baumatic UK. Baumatic will be joining a successful portfolio of brands which are marketed by Hoover, including Candy and Rosières.

A spokesperson from Hoover comments: "We are delighted to have acquired such a strong brand and look forward to supporting its future development. Baumatic will be a fantastic addition to our current portfolio and this acquisition supports our long-term goal of further strengthening our presence in the UK appliance market."

Hoover is a trusted UK brand with a 100 year heritage. As a leading manufacturer of award-winning, innovative and high-quality domestic appliances, it delivers the latest in technological innovations, efficiency, style and functionality. It offers a range of quality floorcare products, as well as built-in and freestanding kitchen appliances in a variety of sectors including; laundry, dishwashing, cooking and refrigeration.

Baumatic is a well-known kitchen appliance brand that was established in the UK in 1992. Specialising in built-in appliances, it offers stylish, functional and environmentally friendly appliances which fit well with Hoover's product portfolio. Combining style and innovation together to create trendsetting appliances for the home, Baumatic has a great reputation with consumers.

Hoover's representative continued: "We are looking forward to further developing the Baumatic brand. "We feel Baumatic further enhances our own portfolio with its range which includes built-in appliances, wine coolers, range cookers and free standing cookers. This will allow us to provide even more choice for our retailers and the consumer."

T: 0151 334 2781
W: www.hoover.co.uk

15th November 2013