Abacus Direct's Affinity 'Profit with Partnership' programme continues to grow

In these turbulent times where brand and customer loyalty are highly sought after - and - arguably, rare, Abacus Direct, as one of the UK's innovative bathroom products specialists - and with a 25-year pedigree - is looking after its valued customers with the novel Affinity programme.

Ian Pattison, Abacus' MD, comments: "In essence, we are rewarding the supporters of our various brands and portfolios with immediate cash benefits at a time when customers need help."

The Affinity programme enables selected dealers to enjoy an additional 5% discount on all purchases across the six Abacus brands - Elegance (towel warmers), Elements (wetroom, tiling and building products), Easi-plan (sanitary fixing frames), Designer (bathroom tiles), Vessini (glass, sanitaryware and brassware) and Ultima (towel warmers and radiators).

"We are not talking about a common complex yearly rebate scheme. We provide the customer with a manageable monthly target (and there are no penalties if it is not reached!). Each month, a statement is sent to the client and a credit note is issued if the target has been achieved."

Abacus Direct offers a next working day delivery service to the merchant and retailer on any orders placed before 15.00 (subject to availability - UK mainland) and a 10-year guarantee on all mild steel products, as well as a lifetime guarantee on all stainless steel products.

Image: Ian Pattison, Managing Director of Abacus Direct

T: 0845 8 50 50 40
W: www.abacusdirect.co.uk

6th December 2013